Our Story

As 3:10 Ranch Life grew, it became apparent that education was going to be a huge part of our business. Selling ranch ropes online is still, to this day, a difficult task. People like to feel and swing a rope before they buy it. We have always tried our best to educate our customers on how these tools can be used to make our lives, our horses’ lives, and our stock’s lives better. Through this process, 3:10 EDU was born.

I have always considered myself a people person, and I love to teach. From coaching baseball to teaching roping clinics, it comes naturally to me. Because of time constraints, raising children, and trying to be the best husband I can be, I cannot and will not spend all my time on the road teaching. The internet gives us a great opportunity to share our knowledge across the world, and that is the solution to this problem.

I love teaching and watching my students grow in their craft. I also love watching them learn that they are not their failures. Roping is a very difficult skill, and we can learn so many life lessons from this lifestyle. I commend you for your effort, and I look forward to helping you down the road to achieving your goals.

— Dalton Darnell, 3:10 Ranch Life